This industry profile provides a five-year forecast for Canada’s Advertising Industry.
Canadian Industrial Profile: Advertising—Spring 2017
Canadian Industrial Profile: Advertising—Spring 2017
Industry Economic Analysis
$675.00
- Business Confidence—Weak business confidence continues to discourage firms from spending on advertising services.
- U.S. Economy—The weak loonie and strong U.S. labour market are creating export opportunities for advertising firms south of the border.
- Digital Natives—Canadians are heavy users of digital media, and advertising spending has yet to catch up. This will continue to change how companies spend their advertising dollars.
Customers Who Downloaded This Also Liked
10 min read
10 min read
10 min read
Require an accessible version of this research?
Upon request, Signal49 Research offers accessible versions of research. Please contact us to request your accessible version.
Learn more about our accessibility policies.
Effective January 26, 2026, AERIC Inc./Signal49 Research discontinued use of ‘The Conference Board of Canada’ name, logo and branding, which had been used by AERIC Inc./Signal49 Research under license from The Conference Board, Inc. The Conference Board, Inc. and its licensees, which are not affiliated with Signal49 Research, own all right, title and interest in THE CONFERENCE BOARD name and trademarks in Canada and have the exclusive right to their use in Canada since January 26, 2026.
