Travel Markets Outlook, Metropolitan Focus offers an in-depth analysis and forecast for the tourism industry in Canada and nine major metropolitan areas. The companion publication, National Focus, analyzes and provides a forecast for provincial tourism, with a special focus on five key international travel markets.
Travel Markets Outlook: Metropolitan Focus, Spring 2015
Travel Markets Outlook: Metropolitan Focus, Spring 2015
Canadian Tourism Analysis
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- Overnight visits to Halifax are projected to increase 2.4 per cent and tourism spending 4.8 per cent this year, while going forward, tourism activity will get a boost from large-scale projects such as the Nova Centre.
- International arrivals are again poised to post solid gains for Montréal this year, with overnight visits from the U.S. projected to increase 4 per cent and visits from overseas 4.3 per cent.
- Overnight visits to Toronto are expected to increase 4.3 per cent in 2015, led by domestic pleasure travel at 7 per cent.
- While the decline in oil prices is affecting Calgary’s economy, overall tourism activity is expected to get a boost from lower transportation costs and the 2015 Canadian Open Volleyball Championships.
- Edmonton is expected to take a significant hit to domestic business travel prospects this year due to the decline in oil prices, but the outlook improves longer term as new attractions and large events pull in more visitors.
- Business travel is expected to perform well for Vancouver this year, and domestic pleasure visits should see a boost as the city hosts both FIFA Women’s World Cup soccer matches and the gold medal game.
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