Value Over Volume
Manitoba’s tourism economy is moving into an era of expansion focused on profitability per visitor over volume, where a new and stable opportunity exists to capture higher-value travellers who stay longer and spend more. The province is forecast to see total visits grow from 11.3 million in 2025 to 11.9 million by 2030, with overnight visits expected to outperform total volume.
Which travel industries will fare the best and how has the trend towards staycations helped boost the sector overall? How have strategies like Manitoba’s Plan96/4 funding model and the Winnipeg Forward 2025 strategy helped boost the province’s travel outlook? Does the tourism industry have the workforce capacity to respond to the volume of visitors expected?
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