Travel Markets Outlook
Tourism’s Domestic Strength Persists, Reinforced by Overseas Demand
Canada’s tourism industry remains in a strong position and the five-year outlook for visit and expenditure growth is positive. While challenges abound and geopolitical uncertainty remains elevated, Canada retains several advantages.
June 22, 2026 • 10-min read
Page updated: July 23, 2026
Outlooks to 2030, by region
British Columbia
Return of Chinese and Other Overseas Visitors Supports Growth
June 30, 2026 • 11-min read
Forthcoming
Newfoundland and Labrador
Growth in Tourism Expected in 2026 but Challenges Remain
June 23, 2026 • 10-min read
Forthcoming
Prince Edward Island
Pickup in Global Visits Signals New Highs
June 30, 2026 • 9-min read
Forthcoming
Saskatchewan
Shift Toward Canada Supports Tourism Growth in Saskatchewan
June 30, 2026 • 15-min read
Forthcoming
Winter 2026 Edition
Resilience at Home, Renewal Abroad
Canadian travel and tourism patterns have shifted quickly amid the political and economic turmoil between Canada and the United States. Fewer Canadians are travelling across the Canada–U.S. border, opting for overseas and domestic destinations instead. Travel intentions surveys suggest this shift will persist for at least the next two to three years.
December 3, 2025 • 10-min read
British Columbia
Capacity Challenges Could Constrain Growth
January 9, 2026 • 13-min read
Forthcoming
Newfoundland and Labrador
Challenges Persist, Despite Pickup in Domestic Growth
February 5, 2026 • 8-min read
Forthcoming
Nova Scotia
Tourism Remains Resilient, but Challenges Ahead
February 11, 2026 • 11-min read
Forthcoming
Ontario
U.S. Travel Rebounds as Demographics Constrain Domestic Demand
February 9, 2026 • 9-min read
Forthcoming
Prince Edward Island
Bounce-back in American Tourists to Support Growth in Visitors in 2026
February 11, 2026 • 7-min read
Forthcoming
Québec
Les visiteurs d’outre-mer apportent une bouffée d’oxygène
9 février 2026 • 12 min lecture
Forthcoming
Canadian Tourism Research Institute
This institute serves the travel and tourism industry by providing in-depth analysis of travel activity by both Canadians and visitors. Keep up-to-date on trends and market intelligence though consolidated global data, regional forecasts, and seasonal travel surveys.
About the Series
This online experience presents a forecast and interactive dashboard of Canadian tourism. It explores our expectations for domestic and international visitor growth and factors that will impact the tourism industry over the medium term.
The Travel Markets Outlook is available online from May 2004 onwards.
Methodology
The Travel Markets Outlook (TMO) is a biannual forecast of tourism demand in 10 Canadian provinces, one territory, and 10 metropolitan areas. The TMO relies on a broad review of academic and grey literature, available data sources, econometric modelling, and discussions with Signal49 Research’s Economic Forecasting team.
Forecasts of domestic tourism rely on travel intentions surveys, our in-house national, provincial, and metropolitan economic forecasts, and our demographic forecast. International tourism forecasts are generated from country-specific growth projections and adjusted historical travel patterns to produce distinct provincial and metropolitan outlooks. Detailed historical data is derived from Statistics Canada’s National Travel Survey and Visitor Travel Survey. Historical estimates from 2020 to 2025 are partially derived from supplemental sources.
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