Uncovering the Value of Marketing in Canada
In this research, we examine the economic impact of marketing activities generated by both specialized firms and organizations with an in-house component on Canada’s economy. The results demonstrate the substantial value that marketing generates within organizations across the country.
What is the true value of marketing in Canada? How does brand equity contribute to long-term business performance and higher returns on investment? How are digital tools transforming how organizations create content, automate processes, personalize experiences, and manage customer journeys? Read the impact paper to get our full analysis.
Cette publication est disponible en français.
Key findings
Revealing the full value of marketing
Brand investment as a driver of business performance
Key shifts shaping developments in marketing
Community engagement and social impact
Looking forward: The evolving role of marketing
Appendix A: Methodology
Appendix B: Data tables
Appendix C: Bibliography
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