Anthony Salinas
Head of Marketing, Sales and Digital
About
Anthony Salinas is the Head of Marketing, Sales, and Digital at Signal49 Research, where he leads a diverse group of marketers, sales professionals, digital specialists, data analysts, and designers responsible for connecting key stakeholders with quality, evidence-based research. With over seven years at the organization, he has advanced through roles such as Director of Customer Analytics & Sales and Associate Director of Pricing, Customer Data, & Analytics. He has spearheaded multiple strategic initiatives to enhance marketing performance, sales growth, and digital transformation.
Anthony has over a decade of experience in driving effective integrated marketing strategy. He held progressively senior roles at a Crown corporation and within the airline industry. At the Royal Canadian Mint, Anthony developed the company’s first marketing attribution model, which drove media campaigns to generate the highest volume of new customer acquisition in its history. At First Air, Anthony pioneered the organization’s inaugural revenue management program, which generated considerable and immediate revenue lift.
Academic Qualifications
Employment History
- Royal Canadian Mint, Lead, Marketing Database, Strategic Planning & Business Intelligence
- First Air, Revenue Manager