Bird Construction: Safety Drives Performance

Health and safety is traditionally viewed as a principle that is immune from changes in business conditions. Safety is valued, but not necessarily understood.

To make the business case for workplace health and safety, organizations focus on prevention and work to embed safety into all aspects of the construction process.
At Bird Construction, they call this “Safe Production,” and it means putting a safety lens on all aspects of the production cycle. Rather than just focusing on the traditional lagging indicators of organizational performance, such as lost time and modified work requirements, Bird also analyzes leading indicators—“near miss” reports, orientations, and training.

Employers are only beginning to recognize the business case for managing health and safety as clearly as other business risks. The future of health and safety leadership lies in demonstrating that quality safety is a driver of quality work and “safety management is just good management.”