This industry profile provides a five-year forecast for Canada’s Printing and Publishing Industry.
Canada’s Printing Services Industry: Industrial Profile Summer 2014
Canada’s Printing Services Industry: Industrial Profile Summer 2014
Industry Economic Analysis
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- Capacity Utilization— The chronic underutilization of capacity suggests that industry consolidation and heavy price competition will continue.
- Business and Consumer Confidence— Improving consumer and business confidence will support advertising and investment spending, increasing the demand for printing services.
- Digital Integration— The integration of print media and web applications (such as QR codes, which link print ads to websites) increase the value proposition of traditional marketing sources.
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