Corporate Community Investment in Canada: A Profile of the Profession

Organizations across Canada are making investments that contribute to the well-being of the communities and environments in which they operate, and on which they depend. A 2016 report published by Signal49 Research found that community investment (CI) contributions made by 30 financial institutions operating in Canada totalled more than $5 billion over the last decade. Despite the significant scope and breadth of community investments by Canadian organizations, to date no comprehensive report profiling the CI profession in Canada has been published.

This report was created to support members of Signal49 Research’s Corporate Community Investment Council in their roles as CI professionals, to provide valuable benchmarking information, to raise the profile of the profession, and to showcase the value of CI to business and society. The report findings have implications for job seekers hoping to get into the profession, existing professionals working in CI, human resources teams recruiting CI professionals, and organizations that support those working in the profession.