Recovery in Sight for International Visits: Ontario’s Travel Markets Outlook to 2028
Total overnight visits to Ontario will increase steadily over the forecast period. Where will these visits originate? Will delayed returns of visits from key source markets outside of Canada slow the overall trend in Ontario’s travel market recovery? Will the weak Canada-U.S. exchange rate incentivize overnight visits from south of the border? Or will Ontario’s tourism sector depend on within-province visitation?
Key findings
Ontario snapshot
Overview
Domestic activity
United States and overseas
City highlight: Toronto
City highlight: St. Catharines—Niagara
City highlight: Ottawa
Overall performance
Appendix A: Bibliography
Methodology
