Tourism Set to Grow Despite Structural Changes, Fire Risks: British Columbia’s Travel Markets Outlook to 2028

In this report, we consider the factors affecting continued recovery in the British Columbia tourism industry, including population and labour dynamics as well as accommodation supply in the sector.

With further growth anticipated in the province’s tourism industry, what remains the predominant constraint affecting overnight tourists, both domestic and U.S., and how have recent travel patterns changed? Has the number of visitors from China recovered vis-à-vis those from other international points, and what is influencing this circumstance? How much of a threat to summer tourism is the uncertainty posed by wildfire risk? We share our outlook for the British Columbia travel market, including the forces that will help or hinder growth over the period.

Read the issue briefing to get our full analysis.