Return of Chinese and Other Overseas Visitors Supports Growth
Increased domestic travel by Canadians, along with strong growth by overseas visitors, especially from China, are helping to boost the travel outlook for British Columbia over the forecast period. However, economic and demographic headwinds, including slower population growth and a tight labour force in the accommodations and food services industry, will impact the province’s tourism outlook.
What are our predictions for domestic tourism over the short and medium terms in light of weaker population growth, the potential for wildfires, and trade tensions between Canada and the United States? Will the government’s Look West: Tourism Sector Action Plan and Destination BC’s “Invest in Iconics” marketing strategy be effective in attracting international visitors? What is the expected impact of expanding air linkages with Vietnam and South America, and Vancouver’s hotel development policies on visitation numbers?
Read the online experience to get our full analysis.
