Document Highlights:
Trade Uncertainty—More than 70 per cent of industry exports still head to the U.S. market, leaving firms vulnerable to the increasing degree of protectionist rhetoric coming from the U.S. administration.
Print Media in Decline—Although a long-term trend, the transition away from traditional media like newspapers, magazines, and paper marketing materials has firms scrambling to make the switch to digital printing.
Market Fragmentation—With future demand for many products likely to decline, the industry has been hit by a wave of consolidation as firms seek to contain costs by whatever means possible. Nevertheless, opportunities for small niche producers are still apparent in some segments of the market.


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