Social media and gamification can deliver health promotion messages. This briefing looks at the successful 2012 A Lung Story social media campaign and Next Jump’s health and wellness program.
Contagious Health: Spreading Health and Wellness Through Social Networks
Contagious Health: Spreading Health and Wellness Through Social Networks
Health and Healthcare
$299.00
As health care costs continue to rise, governments, health care organizations, and businesses are facing new pressure to encourage people to be proactive about their health.
Historically, public health messages were delivered through print media, radio, and television broadcasting. But the Internet and mobile technology have opened up innovative ways of delivering health information to a much broader audience and at lower costs. Contagious Health—Spreading Health and Wellness Through Social Networks examines the role of social networks in the spread of health-related information and behaviours.
Social media and gamification can be effective tools for delivering a health promotion message and have proven potential for affecting behaviour. Current practices are explored through two examples: the 2012 A Lung Story social media campaign and Next Jump’s health and wellness program. The briefing also identifies what leaders can do to support the adoption of social networking tools in health and wellness initiatives.
Hélène Campbell, Double Lung Transplant Recipient, describes how social media raised awareness of the importance of organ and tissue donation:
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