Industrial-Strength E-Business Emerges from the Swamp

E-business provides choice in how we do business—both inside our organizations and in the global economy. It is an opportunity that must be approached with care and fortitude.

Document Highlights 

E-business is growing more and more business-like, robust and “industrial-strength”. It is becoming another way of marketing, reaching clients, consummating transactions and communicating with stakeholders. A hastily constructed Web site alone does not constitute a successful e-business.

This briefing looks at four basic principles to consider when implementing an industrial-strength e-business.

• Maintain focus on your core assets.
• Enhance your customers’ experience with your organization.
• Control the design yourself.
• Implement at “business speed”