Choppier Seas as Consumer Appetite Softens
Canada’s retail trade industry is transitioning toward a slower, more sustainable growth path as the demographic tailwinds that supported consumer demand in recent years begin to fade. The resulting dampening in household spending is set to moderate the pace of retail expansion.
As the sector evolves into a more mature consumption cycle, what factors are weighing on consumer confidence, and what will ultimately drive growth? As the population ages, what is in store for labour demand, and how can industry participants hold their margins in the face of lower growth and weaker sales momentum? Can technology adoption accelerate this adjustment?
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