Nova Scotia’s Travel Markets Outlook—February 2026

Tourism Remains Resilient, but Challenges Ahead

Total and overnight visits to Nova Scotia will see another year of healthy growth despite fraught trade relations between Canada and the United States. Total visits are estimated to have grown by 4.9 per cent in 2025, and overnight visits to the province are estimated to have risen by 3.7 per cent.

What is expected to continue to help offset weaker U.S. inbound travel? What will domestic visits look like through to 2030? Will U.S. visits and Chinese group tourism revive? Will demographic hurdles limit U.S. visits over the medium term? What is the outlook for employment in the accommodation and food services sector? And how will the City of Halifax fare until 2030?

Check out our online experience for a fuller analysis.