Tourism Growth Continues Amid Rising Challenges
Increased domestic travel by Canadians, along with solid growth by overseas visitors, including from China, are helping to boost the travel outlook for Nova Scotia over the forecast period. However, economic and demographic headwinds, including slower population growth and labour shortages in the accommodations and food services sector, will impact the province’s tourism industry.
What are our predictions for domestic tourism over the short and medium terms in light of weaker population growth and ongoing trade tensions between Canada and the United States? Will targeted marketing campaigns by Tourism Nova Scotia, such as the “Your Nova Scotia Playlist” campaign, attract more visitors to the province? What is the expected impact of expanded ferry and airline services, as well as the opening of new hotels in Halifax, on visitation numbers?
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