Can strong stakeholder relationships be a catalyst for innovation? Companies such as Scottish Power and DuPont Canada would answer yes. Find out how these companies and others are transforming these relationships into a corporate asset and source of competitive advantage.
Document Highlights
Companies such as Scottish Power and DuPont Canada are taking stakeholder engagement one step beyond corporate social responsibility. They have discovered that the strong relationships they have built over many years with their stakeholders can be fertile ground for the generation, development, and implementation of new and innovative ideas. In short, they can be a catalyst for innovation and social change.
This briefing argues persuasively that positive stakeholder relationships are an organizational necessity and a source of competitive advantage for organizations that seek to continuously innovate. It presents a process framework developed by Signal49 Research to help organizations manage the innovation potential of stakeholder relationships.
To assist organizations interested in applying this framework to their own activities, this briefing also offers concrete examples of commercial and social innovations that have been achieved through private and voluntary sector engagement.
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