Revered or Reviled: How Corporate Social Responsibility Can Affect Your Reputation

There is a growing recognition among executives about the importance of adopting socially responsible practices. When asked in 1999, CEOs of global corporations said that their top three business challenges for 2000 would be recruitment of skilled staff, increased pressures from stakeholder groups and increased environmental demands.

 Document Highlights

This briefing looks at six situations where corporate social responsibility (CSR) practices can have a positive or a negative impact on corporate reputation.

1. Basing reputation on CSR.
2. Enhancing reputation through communication of CSR.
3. Producing socially controversial products.
4. Selling socially controversial products.
5. Ethical procurement.
6. Crises and scandals.