Travel Markets Outlook: Metropolitan Focus: Autumn 2006

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Travel Markets Outlook: Metropolitan Focus: Autumn 2006

Canadian Tourism Analysis

Author: Alexander Fritsche, Gregory Hermus, Marta Bristow

$875.00

  • After having focused on other items for some time, Canadians are spending more on travel once again.
  • While the overall outlook is positive, tourism industries in some provinces are still experiencing challenges.
  • The Tall Ships Challenge will help shore up continued growth in the domestic travel market.
  • New passport requirements for air travellers will prevent a quick recovery from the U.S. market.
  • Lower gasoline prices and a better economy in Montréal will help improve pleasure travel to Québec City.
  • An impending passport requirement, high gasoline prices and the exchange rate are causing declines in visits from the United States.
  • A strong brand image and continued marketing efforts will keep Montréal as one of the top vacation destinations in Canada.
  • Strong domestic and overseas travel is shoring up the tourism industry in the Ottawa–Gatineau region.
  • Delays and uncertainty surrounding the Conference Centre expansion are hurting Ottawa’s convention market.
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This report offers an in-depth analysis and forecast for the tourism industry in Canada and nine metropolitan areas.

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