A Decade of Calorie Reduction: An Analysis of the Non-Alcoholic Beverage Sector’s Balance Calories Initiative
In this research, we explore the progress made toward the non-alcoholic beverage sector’s Balance Calories Initiative target of reducing calories from non-alcoholic beverages by 20 per cent by 2025, incorporating statistics from GlobalData’s Soft Drinks Market Data and Statistics Canada.
Based on compiled data, what overall trends have emerged? Are calorie reductions from non-alcoholic beverages on track to reach the stated target? Which beverage formulations have contributed the most to total calorie reduction, and has the decline been steady throughout the reporting period? What has characterized consumer demand in terms of beverage choice, and what beverage types now dominate the market?
Read the data briefing to get our full analysis.
Cette publication est disponible en français.
Key findings
Target surpassed two years ahead of schedule
Lower caloric density drives the decline
Lower-calorie beverages seize the market
Looking forward
Appendix A: Methodology
Appendix B: Bibliography
