Expanding Population Underlying Tourism Growth: Alberta’s Travel Markets Outlook to 2028
Alberta’s tourism sector is experiencing stable growth after several years of disruption and recovery. However, the province will continue to face a mix of challenges and opportunities over the forecast period. Will federal cuts to immigration targets and the number of temporary foreign workers permitted to come to Canada have implications for Alberta’s labour force? What impacts will climate-related disasters, like the wildfires in Jasper National Park, have on Alberta’s tourism industry this winter and beyond? Will a favourable exchange rate for U.S. visitors and new tourism-related developments continue to encourage local, national, and international tourists to visit the province?
Read our outlook to get the full report.
Key findings
Alberta snapshot
Overview
Domestic activity
United States and overseas
City highlight: Calgary
City highlight: Edmonton
Overall performance
Appendix A: Bibliography
Methodology
