Becoming a Services Superpower: Tapping Into the Global Appetite for High-Value Services

Technological advances have led to services being the most dynamic part of global trade. This report, Becoming a Services Superpower: Tapping Into the Global Appetite for High-Value Services, examines the global demand for high-value business services, and finds that the fastest-growing and largest sectors are computer and information, professional and technical services, and research and development. The U.S. and Europe are the largest markets for these services and continue to grow, while Asia stands out as a massive, fast-growing market in which Canada has a limited presence.

To position Canada as a high-value business services superpower, businesses will need to reframe their strategies, including more face-to-face interactions with foreign customers, and governments will need to go beyond addressing barriers to products to give equal weight to removing obstacles to movements of business people, data, and investment.