Canada’s “Next Top Markets”

The world economy—and Canada’s role within it—is changing at a dramatic pace. Competition has intensified and opportunities are exploding. But while global trade was expanding dramatically over the past decade, Canada’s exports flatlined. This is because most of Canada’s exports are aimed at slow-growth, rather than fast-growth, markets.

Canadian companies need to seize more of the tremendous opportunities on offer in fast-growth markets. This briefing identifies Canada’s most promising future markets—those with both high growth potential and Canadian business potential. These “next top markets” include Brazil, India, and China, but also smaller, rapidly growing emerging markets in Latin America, Eastern Europe, the Middle East, Africa, and Southeast Asia—a region that the briefing highlights in more detail.

The briefing is part of Signal49 Research Global Commerce Centre’s Tool Kit for Growth Markets. The kit includes tools and strategies for Canadian companies—and those who develop policies to support them—to succeed in fast-growth markets.