Canada’s Paper Products Industry: Industrial Outlook Spring 2012

This report examines the short-and medium-term economic and profitability outlook for Canada’s Paper Products Industry .

Document Highlights

• E-readers—E-readers and tablet computers are now reaching a critical mass of saturation among consumers, leading to declines in the sales of paper books.
• Print Ad Spending—A post-recession rebound in print ad spending has not materialized in the key U.S. market, where demand for newsprint and communication papers continues to wane.
• Pulp Prices—Pulp prices dropped considerably in the second half of 2011, driving down production and revenues. Prices have begun to recover, but the benefits will be slow to materialize for domestic producers.