Canadian Corporate Community Investment: Emerging Trends and Impact Measurement

Community investment (CI) is an important part of the evolving Canadian corporate landscape, as organizations seek new and innovative ways to direct their investments and measure results. The corporate goal is to develop, implement, and integrate new CI programs that are cost-effective and aligned with business strategies. Using data from Signal49 Research’s Canadian Corporate Community Investment Survey 2014, this report identifies and analyzes emerging trends in Canadian corporate community investment and explores CI impact measurement methods and issues. In total, 117 companies responded to the survey, which was developed through a literature review and interviews with CI professionals.

The report provides Canadian organizations with in-depth information that is highly relevant to their CI strategies and operations. It shares survey results to help businesses better understand and compare their CI programs, recognize industry-specific emerging trends, and identify options for improving their measurement and evaluation of impacts.