Confidence Pulls Back in August
Consumer confidence weakened in August as ongoing economic uncertainty, energy price pressures, and trade policy risks continued to weigh on household sentiment. Despite this decline, confidence remained above its level a year ago, with the index up 5.2 points.
How do consumer confidence levels vary among Canada’s provinces, and what specific factors account for these differentials? What does overall financial sentiment among households look like, and how will this affect big-ticket purchase intentions in the short term? With the current trade uncertainty as a backdrop, has the addition of 75,000 jobs in July, putting the national unemployment rate at a two-year low, influenced consumers’ employment expectations?
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