Consumer Confidence Holds Steady Amid Lingering Uncertainty
After a weak 2025 where consumer confidence hit a record low in March, consumer sentiment started 2026 on a sour note due to concerns about the impact of U.S. trade policy and Canada’s overall economic conditions on household finances. For the most part, Canadians are taking a cautious, wait-and-see approach until conditions become clearer.
What are Canadians most concerned about and how is this concern affecting their confidence when it comes to their household finances, spending intentions, and the labour market? Which provinces saw a decrease in consumer confidence and which saw an increase, and why? How are a stagnating population and automation contributing to this picture?
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