Nova Scotia’s Travel Markets Outlook—March 2025

Name: Nova Scotia’s Travel Markets Outlook—March 2025
SKU: P-01303-L1K8S7
Availability: InStock

Canadian Economics

March 18, 2025

Canadian Tourism Analysis Provincial Economic Analysis

Pages:14 pages12 min read

Author: Signal49 Research

$395.00

Nova Scotia’s travel market—the largest in Atlantic Canada—will expand over the next few years, though not without challenges. This report looks at domestic, U.S., and overseas tourism activity in Nova Scotia and considers the situation in Halifax.

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New Connections Drawing International Visitors: Nova Scotia’s Travel Markets Outlook to 2028

Persistent strength in the U.S. dollar could incentivize greater-than-anticipated numbers of U.S. travellers to Nova Scotia, particularly in the near term. However, uncertainty over the medium-term stability of The CAT ferry between Maine and Nova Scotia coupled with the risk of losing air connections to Europe could slow the pace of international visit growth.

While labour market conditions in tourism-linked sectors have improved, how will weak labour force growth impact the tourism industry’s ability to expand over the medium term? Will new air connections between Nova Scotia and Europe support the recovery of overseas visits? How will new tourism strategies by the province and Halifax support the province’s tourism industry as it navigates labour market constraints over the next several years?

Read the issue briefing to get our full analysis.

Key findings
Nova Scotia snapshot
Overview
Domestic activity
United States and overseas
City highlight: Halifax
Overall performance
Appendix A: Bibliography
Methodology