This report examines the reasons for low levels of public trust. It concludes that organizations can rebuild public trust by enhancing their own trustworthiness. This approach alone, however, is not sufficient. Journalists, auditors, editors, financial analysts and others also play a critical role in enabling trust in our society.
Rebuilding Trust in Canadian Organizations
Rebuilding Trust in Canadian Organizations
People and Culture
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Public opinion surveys have warned of a decline in levels of public trust. Although the extent of the decline is open to debate, such skepticism is troubling.
This report examines the reasons for low levels of public trust. It concludes that organizations can best rebuild public trust by enhancing their own trustworthiness, and provides concrete suggestions on how this can be done.
This approach alone, however, is not sufficient. Trust intermediaries, such as journalists, auditors, editors, financial analysts and others, play a critical role in enabling trust in our society. The public has also lost confidence in these traditional sources of information and verification, and this will need to be addressed if a more general strengthening of public trust in organizations is to be brought about.
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