Travel Exclusive: Key Trends for the Travel Industry: Spring 2005

This quarterly publication from the Canadian Tourism Research Institute features articles that outline key trends for the travel industry.

Document Highlights

• The weak growth in domestic travel is cause for concern.
• Average annual growth in domestic travel expenditures is not expected to exceed 5 per cent.
• An increased level of collaboration among tourism industry members could help spur growth in the domestic travel market.
• Canadian tourism marketers are being forced to reevaluate their strategies to woo back U.S. travellers.
• Consumers are not necessarily looking cheapest vacation—they are more concerned about getting their money’s worth.
• Growth in overall U.S. travel expenditures was highest in sectors focussing on pleasure.
• Research suggests that American consumers are increasingly giving up some luxuries so they can afford the extravagances that really matter to them.