In 2015, the Canadian Beverages Association launched the Balance Calories Initiative. The Initiative’s goal is to reduce (by 20 per cent) non-alcoholic beverage calories consumed per person in Canada by 2025. This briefing follows the progress over the reported period 2014 to 2019 to determine if the Initiative is on track.
Finding Balance: Canadian Beverage Association’s Balance Calories Initiative
Finding Balance: Canadian Beverage Association’s Balance Calories Initiative
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In 2015, the Canadian Beverage Association launched the Balance Calories Initiative to help reduce the daily calories (by 20 per cent) that Canadians obtain from liquid refreshment beverages. This briefing follows the progress over the reported period 2014 to 2019 to determine if the Initiative is on track. The following are some of the findings:
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