Lime Media and Winnipeg Harvest: A Partnership for a Healthy Society

Lime Media and Winnipeg Harvest is the seventh briefing in Socio-Economic Determinants of Health Briefing Series. The series profiles corporate and community initiatives that have addressed one (or more) of the socio-economic determinants of health in profitable or sustainable ways. The initiatives serve as models that corporations and communities can adopt/adapt to enhance both population health and their own organizational performance.

Lime Media is a small advertising company that has integrated action on one of the socio-economic determinants of health into its existing business model. By performing food deliveries for Winnipeg Harvest—the largest food bank in Winnipeg—Lime Media contributes to food security and thereby improves its image in the community and among existing and potential customers.

Lime Media and Winnipeg Harvest provide an example of an innovative partnership between the private and non-profit sectors that marries profitability with improvements on one of the determinants of health.