There is more than a grain of truth to the maxim those who fail to plan, plan to fail. At the other end of the spectrum, there are organizations that excel in integrated strategic planning.
Document Highlights
Most organizations are under unprecedented pressure to perform—from shareholders, competitors, customers, communities and employees. This briefing examines the main components of an integrated approach to strategic planning which engages each group at each step, from vision through action to change. Planning can be reduced to answering five questions: why? when? where? who? and how?
This briefing looks at:
- Why plan?
- Who does what?
- Getting what you measure; and
- From planning to innovation.

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