This bimonthly publication from the Canadian Tourism Research Institute features articles that outline key trends for the travel industry.
Document Highlights
- Tourism Promotion Feeling the Pressure — At a time when the Canadian tourism industry is becoming less competitive and is losing market share, pressure is mounting to spend less on tourism promotion and more on things such as health and infrastructure. This article looks at the future of government tourism-promotion spending and what else might be done to promote the tourism sector in Canada.
- In Pursuit of a Leading Indicator — Because of the changing dynamics within the tourism industry, we continue to look for a reliable leading indicator that can provide additional insights into the near-term performance of our sector. This article looks at both the process of finding an indicator and the progress to date.
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